The products your company has to offer have been around for a long time, but now you have redesigned them and are planning to relaunch them. But you are quite confident that the traditional methods of advertising might not get them the kind of attention they deserve. That is when you hear about mobile marketing tours and how effective they can be. You ask around and you come to know that when planned properly, such methods of marketing actually work really well.
So, you decide that you too are going mobile with your marketing this time and you start asking around about how you can get your product on every street corner. Someone tells you that you need to place kiosks in all the places that it will gather attention. Someone else tells you that you should hire event planning companies who will handle all your requirements and ensure that your product gets the attention that it deserves.
Finally, you get in touch with the right people and they tell you that they can arrange the vehicles for you, in which you can display your range of products and also take it from one place to another. You realise that when you can take your products from place to place, you are able to reach out to a much larger clientele. No longer do you have to wait for clients to come to you, because with mobile marketing vehicles, you can take everything you have to offer, to them, wherever they are!
What is integrated marketing?
First of all, you need to understand the concept of ‘Integrated Marketing’. It is basically a planned marketing communication process primarily intended to bring numerous promotional elements including direct marketing, advertisement, digital marketing, PR and selling into one platform to connect with your target audience and market efficiently. This procedure assists your brand to establish a unique and identifiable image across a multiplicity of networks. When it comes to branding various options available which sometimes makes us confused but integrated marketing solutions is the best solutions of all your problems related to branding.
In this concept, marketers basically integrate numerous components channels into one segment and create effective marketing plan that represent your brand more efficiently in front of your target audience. Even, there are various benefits of considering integrated mobile marketing tours, such as:
Work on cross-channel pattern, interesting mixture of effective communication tools and mass communication channels to spread their message effectively. To enhance the effectiveness of marketing campaign, marketers ensure that all the tools and media to connect with audience must be highly proficient. Under this process marketers consider all the marketing mediums that can affect the success of the campaign.
Further, follow customer oriented approach means whole campaign designed in a way that start and end with consumers. The prime motive of integrated marketing concept is to influence new customers without breaking the chain of old consumers. Thus, Experiential Marketing Agencies always keep the marketing plan around them. In added, also choose the communication channel carefully because it affects the branding campaign.
Bearing in mind the fact that marketing innovation is the critical force that propels your business entity in this fierce competition for survival going on the roof, both popular and lesser-known brands look to adopt newer avenues of branding. Not to overemphasize the need to break the monotony of traditional branding practices but the evolution of technology has changed the way the marketing campaigns were run in the past. A growing number of business entities have embraced mobile marketing tours to draw maximum engagement from the prospective and existing customers.
Cinetrasnformer Holds the Answer to your Marketing Needs
Equipped with a lot of turn-key solutions, tailored to meet the specific demands of their clients, companies, like Cinetransformer, have formed an association with several top-of-the-line entities. These companies design and manufacture specialty mobile marketing vehicles, as per the clients’ requirements. Additionally, these vehicles are fitted out with mobile cinema rooms, where motion picture demonstrations are run in multi-dimensions. This leaves the audience intrigued and draws them into exploring more about a particular offering. This, in turn, ensures higher brand loyalty.
Be Rest Assured of Wider Outreach
Unlike other branding agencies, which set up their wares in a mall or at other such places, the campaigning activities of mobile event planning companies are not limited by space constraints. You just need to wrap the vehicle around with the advertisements, featuring the offerings of a company and brand message. You can move these vehicles around the town to draw the onlookers to it. In this way, partnering up with companies having extensive experience in experiential marketing assures you of wider outreach.
Mobile Marketing Tours provide, introduce and explain products and build better relationships with your customers. To deliver the best experience, there are marketing companies that will oversee the design, production, type of vehicle and tour staffing to ensure that your marketing tour runs smoothly and efficiently. If you’ve participated in mobile marketing tours for very long, you’ve seen what it takes to be successful.
Mobile marketing trucks and trailers bring your company directly to your customers and prospects. The possibilities and the benefits are limitless if you choose mobile marketing. You can bring your products to your customers in a way that a picture on a website or internet can never do. Further, if you have a process that needs to be demonstrated or if your product or service is highly individualized, a mobile campaign gives you the opportunity to show people what your company is all about. One can get many integrated marketing solutions by the help of various marketing companies.
There are many important factors that you need to consider when you are developing mobile tours. There are several different types of mobile marketing vehicles and you will need to make some decisions about how you plan to use the vehicle to help you best determine which one is the best for your brand, budget and overall experiential marketing campaign. Here are some things which one needs to keep in mind when developing and planning a mobile marketing tour.
• What type of vehicle you want to use to make your mobile tour a success?
• Do you want to own the vehicle or lease?
• Are the displays to be inside the vehicle, outside or a combination?
• How much time would you need for a setup at a venue?
• What is your budget estimation? Etc.
Apart from all the above-mentioned point, you’ll need to target your audience and get the word out to them and get them to visit your Experiential Marketing Tour Vehicle. You can attract customers through an internet marketing campaign using social media, Mobile Marketing Tour website, print campaigns, photography and video.
There are various established event planning companies that can help us in the best possible way in making these marketing tours successful. Mobile Marketing Tour Trailer exteriors can get the attention of the public with full-color graphics wrapping your custom marketing vehicle. To further enhance your experiential design you can include outdoor audio and lighting equipment, tents and just about anything, that is unique to your messaging.
In today’s competitive world things are moving at a rapid pace leading to a lot of competition among various businesses and this further leads to a higher need for a mobile marketing tour. A marketing tour is one of the best methods that are helpful for you in increasing your brand awareness and provides a positive feedback on your business and useful in creating a quality business image.
With so much advancement and development, there are various organizations that focus on the mobile marketing tours. The main task of these organizations is to launch the particular tour within the specified time and budget. It is their responsibility to ensure that the event runs smoothly and efficiently. This is one of the most significant ways to reach out to the potential customers. These marketing tours are not specified for any one particular type of business, rather these are ideal for just about any type of business be it big or small, but it is mostly vital to all those who run marketing tour campaigns in popular destinations. In addition to this, these marketing tours also help in increasing your social influence and are also useful in boosting your conversion rate. The main focus of these tours is to get in front of the right audience.
One of the most effective ways to reach out to the internal and external audience is by taking your marketing campaign out on the road via a mobile marketing trailer. Reaching out to your target audience using a mobile marketing trailer allows you to capture your ideal customers. Your preferred marketing company should have an extensive experience of managing various marketing programs that run for several months. You can promote your business and products on a moving vehicle. This will help you in reaching out to a large audience within a short span of time.
On a concluding note, a successful marketing trailer campaign is a combined effort between the brand and the mobile marketing company.
Being a newcomer if you have the aspiration to expand your business horizon and capture a new market, then for both the cases you need a grand launch event. An imposing launch event not only gives you a market base but also publicize your company and its product and services with immediate effect. The event management agencies rationalize their activities on the following:
- Proper Event Management: On the last day of the event, committed professionals of the agency work their heart out to provide the full bloom event support. The support can be either in the shape of arranging of the materials, equipment or any other thing necessitated for the event.
- Design Management: It refers to the aesthetic designs in event ceremony. Design includes the creation of banners, hoardings, and flex which is significant for the advertisement point of view. The highly proficient team of designers works in tandem in the company of audio-visual team so that the audience and guests can experience an unforgettable event.
- Event Marketing Support: The first and foremost step is to plan an event. After that, it’s all about marketing the event your company is about to host. In order to garner massive social interactions, it is important to pull the crowd which can be done by the right marketing method and by generating the buzz.
A mobile marketing tour is all about going in front and interacting with the right customers. Meetings are held with an objective of offering products, information, and a strong existence in the industry. You should be careful with your energy and time, therefore it is crucial to bring the right tools to show off your company’s products and its services.
Event Planning Companies
These days the event planning companies are signed up for all kinds of events. From a family gathering function to a simple birthday party, you can notice a team of well-dressed men running from pillar to post. There is a heavy responsibility on their shoulders as they to take care of every little facet of the function. Whether it is a small or large-scale event, these highly organized professionals ensure that things are running in the smoothest way possible.